Within the framework of the Program of Culture and Management of Innovation in the APBA, two workshops were organized for the Steering Committee of the APBA (who will lead the internal transformation with their example) with the following objectives:
- Achieve greater commitment and involvement of the organization to support innovation and thus enhance a culture of innovation in the APBA.
- Define the innovation strategy, that is, the guidelines on how innovation will contribute to improving the competitive advantage of the APBA.
Both workshops had a high level of participation and where the vast majority of the business areas and departments of the APBA were represented. The workshops were organized by the Technical Office of Innovation, created in February 2017 with the aim of accompanying and advising the APBA in this ambitious adventure of consolidating an innovative culture and continuous improvement.