Jesús Medina, on behalf of APBA as their Head of Innovation and Business Digital Solutions, participated in the seminar Optimisation of Port and Terminal Operations: A practical approach”, organised by the technology company Prodevelop and MundoMarítimo (Chilean magazine specialising in sea transport).
The conference was moderated by Helmut Bellingrodt, Director of International Business Development in Prodevelop, and his work colleagues Miguel Ángel Llorente, Head of Innovation and Terminals Digital Transformation, and Ángel Martínez, Project Manager. They explained how Prodevelop products can help improve the safety and profitability of port operations.
Additionally, in order to introduce a practical approach to the session through real examples of use of these tools, two experts in the industry participated – Francisco Blanquer Jaraiz (Innovation and Development Senior Manager at Terminal Link) and Jesús Medina Blanco (Business Relations and Innovation Manager at APBA).
Jesús Medina examined the issues associated to port call management, from which the concept of Pit Stop at the Port of Algeciras emerged. This concept, aligned with the Port Collaborative Decision- Making initiative, envisages all the members of the Port Community working as a team to optimise the handling of these operations.
The main steps taken by APBA to make Pit Stop possible were also talked about – they go through digitising and automating port call operations, including the entire Port Community, and using industry standards for the effective communication of all the parties involved. In turn, Ángel Martínez demonstrated in real time how Posidonia PortCDM, promoted by APBA, works. It is a Prodevelop tool that puts into practice the Pit Stop concept.