In the face of an increasingly similar service offering among competitors in the industry, following the widespread ‘commoditisation myth’; ports are forced to provide their customers with more efficient and innovative services, mainly based on the creation of added value. The context of the Strait of Gibraltar and the Mediterranean Sea are clear examples of that.
In that sense, Algeciras Port Authority in its evolved role of business facilitator and port ecosystem orchestrator, pursues to improve the quality of service and add value to the business. For that, its digital innovation strategy plays a main role. One of the pillars of this strategy lies in the deployment of a digital platform capable of coordinating optimally, holistically, and synchronously the port-logistic operations of cargo across the multimodal logistic node of Algeciras Port, maximising value creation.
This concept materialises with the implementation of the Digital Platform of Operations Orchestration, where the Algeciras Port Authority, from a neutral perspective, maximizes the Port Value, which will undoubtedly strengthen users and clients’ performance, generate fact-based fidelity and will deliver attractiveness.
Thorough developments in the past established the solid foundations for a digital IT ecosystem, that currently allows data exploitation and collaboration cross the port community stakeholders with the inestimable help of its technological partners. Partners who continue to address the future enhancement and development of the Digital Platform through the application of emerging technologies in the sector. Taking the Port of Algeciras, a step closer to the concept of Next Generation Algeciras Port – intelligent (data-driven and innovator), synchromodal (operational excellence and logistic integration) and green (sustainable and carbon neutral).