In November, the Algeciras Bay Port Authority (APBA) took part in the informative breakfast organised by Diario del Puerto, entitled ‘Digitalisation and Innovation in the Port-Logistics Ecosystem’.
The event, held in webinar format and welcoming over 200 people, was moderated by Miguel Jiménez, Director of Diario del Puerto, and featured the presence of Pilar Parra Serrano, Corporate Director of State Ports, Jose Oliver, Director of Infoport and Jesús Medina, Head of the APBA Technological-Development Department.
In his appearance, Medina noted that it is not enough to be an innovator or have the latest-generation technology, we must also integrate this innovation and these technological solutions within the daily needs of the port-logistics sector. Furthermore, he emphasised that innovation and digital transformation are not always easy to achieve, but that we must be prepared to face up to the risks they represent and accept failure when it occurs.
Pilar Parra explained the Administration’s capacity to drive digitalisation throughout the logistics chain, affirming that digitalisation and innovation are essential in order to remain at the cutting edge on an international level and maintain competitiveness.
In short, the three speakers agreed that the port and logistics sector is fully immersed in a process of technological change, in which innovation has become an instrument and a means through which to achieve the goals established and boost the sector’s competitiveness. For this, various aspects that must be worked on were analysed, joining forces to achieve optimal and efficient digitalisation. The most important of these factors are cultural change in companies and organisations, the integration of workers within this digitalisation and the standardisation of the port sector.