APBA has renovated its innovation web portal (innovacion.apba.es), improving its usability and adapting it to the new visual and verbal identity accompanying the ‘Journey to Innovation’ brand. This new image inspires innovation and communication, based on simple and modern shapes and with a value proposition summarised in the following slogan: “The reality of a new port”.
Taking advantage of these works carried out, APBA has updated the section dedicated to the organisation’s innovation strategy with the aim of communicating its mission and vision, as well as the three strategic focuses of innovation defined: Competitiveness and Logistics Orchestration, Sustainability and Climate Neutrality and Innovation and Talent.
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