APBA has participated in the organisation of the first edition of the DIGITAL TREKKING PROGRAMME, a digital-training programme funded by the Cepsa Foundation and through which, over the course of three months, a hundred workers from Campo de Gibraltar were trained in new technologies and ways of working related to digital transformation and innovation.
As part of the actions promoted and coordinated by the ‘Bay of Algeciras Logistics-Innovation and Industry 4.0 Hub’ and with the collaboration of institutions and companies from Campo de Gibraltar – CEPSA, the Andalusia Innovation and Development Agency (IDEA), the Algeciras Bay Port Authority, the University of Cádiz, the Campo de Gibraltar Large-Industries Association and the Campo de Gibraltar Chamber of Commerce – this initiative has been developed with the aim of increasing the digital maturity of professionals and organisations, through practical training in specific skills and knowledge regarding digitalisation, agile methodologies, data analytics, artificial intelligence, robotisation of processes and innovation.
The programme, which will benefit more than 30 companies in Campo de Gibraltar, was launched in September 2021 with an event held in the Millán Picazo Auditorium. In this inaugural session, the regional delegate for Employment, Training, Self-Employment, Economic Transformation, Industry, Knowledge and Universities of the Regional Government of Cádiz, Alberto Cremades; the chair of the Bay of Algeciras (APBA), Gerardo Landaluce; the manager of the Cepsa Digital-Transformation department, Joaquín Abril-Martorell; and the manager of the Cepsa Foundation in Campo de Gibraltar, Estrella Blanco.
On behalf of APBA, Gerardo Landaluce noted that digitalisation and innovation, together with sustainability, “are fundamental pillars of APBA’s business strategy, with this work being recognised by the European Sea Ports Organisation (ESPO), which has awarded our collaboration with start-ups”. In this regard, he highlighted that “we are now very excited about this Digital Trekking programme, which represents another step forward in continuing to train our companies, ensure our competitiveness and continue creating wealth for our region”.
The complete programme will be composed of three main phases: a general phase on basic concepts (Hiking Toolkit) and two specialisation phases (Climbing Programme and Zenith Master).
This first edition, lasting 80 hours and delivered online, was focused on the first phase of a more comprehensive itinerary, designed to deepen knowledge and specialise in some of the topics related to digital transformation. This initial phase consisted of five overarching blocks:
Finally, it should be noted that a total of 21 Port Authority employees took part in this first phase, over a total of 1,680 hours of training and with a completion rate of 57% for APBA.
Leave a Reply